Volvo has announced it will allow customers to order a limited number of the all-new 2015 XC90 SUV over the internet.
In a bid to revitalize its own marketing and customer service, Volvo will offer 1,927 individually-numbered examples of the XC90 — in honour of the year the company was founded — for sale online in 30 countries across the globe, including Canada.
“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Alain Visser, Volvo’s senior vice president in charge of marketing, in a press release. “We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer service experience, which we are rolling out globally.”
Volvo will offer unique leather and wood trim in the XC90 First Edition.
Handout, Volvo
The XC90s available to order, known as the First Edition, will come equipped with the company’s turbocharged and supercharged four-cylinder Drive-E powertrain. Rated at 316 horsepower and 295 lb.-ft. of torque, power is sent to all four wheels via an eight-speed automatic transmission and electronically-controlled air suspension will be standard.
Outside, the XC90 First Edition will be finished in black and will ride on 21-inch wheels, while the interior will be finished in Amber leather seating, a black leather dashboard and walnut wood accents. The XC90 First Edition also comes standard with Volvo’s latest suite of active safety innovations, including a system that protects you in the event you run off the road and automatic braking in the event of a possible collision at an intersection.
The Volvo XC90 First Edition will carry an $81,500 price tag when orders open on September 3.
