I suspect that to most Canadians, indeed virtually everyone on this side of the North Atlantic, the British Broadcasting Corporation’s firing of Jeremy Clarkson must seem like much hullabaloo about nothing. After all, Top Gear, the program he hosts, is but a car show, something normally relegated to the deepest, darkest recesses of cable television here in North America and then only at the most ungodly of hours. The concept that someone, let alone 350 million someones, should care enough to protest his dismissal for taking a swing at Oisin Tymon, the show’s producer, is unfathomable to those who couldn’t give a fig about a lowly car show.
Of course, that’s mostly because those who haven’t seen the show don’t realize that, just like Survivor isn’t about camping skills and the popularity of Hell’s Kitchen has nothing to do with cooking, Top Gear isn’t really about cars. It is a character play, plain and simple, the cars, no matter how super they might be, mere props in the Beeb’s automotive commedia dell’arte. There are hundreds of car shows produced around the world and even more car-crazed YouTube snippets, and many have access to the same phantasmagoric sleds as Messrs. Clarkson, Hammond and May. Yet Top Gear remains a world wide cultural phenomenon in a genre normally known for its obscurity.
Richard Hammond, James May and Jeremy Clarkson of the British television series Top Gear.
Kristof Van Accom, AFP/Getty Images
One could cite Top Gear’s incredible production values — rumours run rampant that the Beeb spends as much as $1-million per episode for its weekly reviews — for its success. But then many TV shows have fallen by the wayside despite huge budgets. And, yes, its skit-like montages are hilarious, but the show has no monopoly on humour. The BBC, looking to salvage the show with a new host, will tell you that Top Gear was always an ensemble piece, Richard Hammond and James May equally responsible for the show’s success.
But that would be forgetting the lessons of Honey Boo Boo, Richard Hatch and the even more controversial Charlie Sheen. Television likes its characters writ large and Clarkson is, even to his detractors, the largest of them all. Oh, Hammond’s chirpy little squirrel-with-his-head-chopped-off routine is endearing and May’s impression of a sleepy-eyed Charlie-Watts-wondering-what-all-the-fuss-is-about does add humourous counterpoint, but Clarkson’s riff on the classic outspoken (if you’re a fan; racist and misogynist if you’re not) old curmudgeon is picture perfect. The reason 350 million people — far beyond the number that would normally watch a car show, no matter how edifying — tune in every week is simple; they want to see what the H-E-double-hockey-sticks Clarkson is going to say next.
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And, of course, he delivers. His affronts are legendary — his last run in with the BBC’s regulators was when he offended the entire country of Argentina with just a licence plate. He’s insulted politicians (not so controversial) and foreigners (very controversial), feigned a Nazi salute (unforgiveable) and glamorized drunk driving (I’ll leave you to search for a suitable derogatory descriptor). Even Hammond and May, two friends he clearly adores, are not spared, the only voice he clearly trusts being his, a narrowness of opinion that, unfortunately for the Beeb in this fracas, 350-million viewers agree with.
And that’s what has fans around the world so baffled. The one question heard over and over in this great debate is how could the BBC risk losing someone with so many loyal followers. Top Gear is, after all, the most popular show the Beeb produces — indeed, the Guinness World Records cites it as the most widely watched factual TV program in the world — and the petition calling for Clarkson’s reinstatement quickly passed one million signatories.
Jeremy Clarkson watches a monitor during the Top Gear Festival at Sydney Motorsport Park on March 9, 2013. He has been suspended from the show “pending an investigation,” according to the BBC.
Brandon Thorne, Getty Images
I, ever the cynic, would posit that it is precisely because of his incredible popularity that Clarkson was let go. Indeed, lost in all this brouhaha is that the BBC was going to cancel Top Gear in 2002 until Clarkson weighed in to save it. Now it is, to paraphrase Wall Street, the show too big to fail. Legion are the managers who rebel at the notion that the talent is bigger than the concept and I suspect that there was more than a hint of jealousy and caste system hierarchy behind the decision to not re-sign Clarkson’s contract. As with so many such dismissals, the Yorkshire punch-up may not have been the reason for his dismissal, only the excuse.
Because there was recourse in this oh-so-public scrum. In fact, fairly simple recourse. Clarkson, like so many troubled TV personalities, is reputed to have a bit of a love/hate relationship with alcohol. Indeed, on the day of the dust-up in question, his partners in crime were reportedly three sheets to the wind, May so soused that he claims no recollection of the events, saying he was “blind drunk.” The chances Clarkson would have planted one on Tymon — along with, it is reported, a long torrent of verbal abuse — without libation being involved are fairly relatively remote.
Not that this is any excuse for such heinous bullying, but it would have allowed BBC, had it really wanted to salvage Clarkson’s career (and Top Gear’s popularity), to do what producers have always done with their poorly behaved celebrities and package him off to whatever the British equivalent of the Betty Ford Clinic is. Thirty days later, Clarkson could emerge to pronounce a few poignantly contrite mea culpas from a carefully-staged pulpit and then continue on with his quest to offend the entire world. Instead, Clarkson is fired; Top Gear’s future is in doubt and the train wreck that seemingly the entire world loves to watch is off the public airwaves.
Clarkson is a boor. Of that there can be no question. But he’s a boor that 350 million people in 212 different countries and territories tune into with religious fervour. And they watch him precisely because he is a boor. That may not be politically correct but let’s be perfectly honest here; nobody is watching Top Gear for the cars.
